UDC 930.2:17.022.1

Abstract This article is written according to the research conducted within the framework of the final qualifying work and is devoted to the study of the problems and factors shaping the political image of Russia, which in the era of competitive worldviews becomes an urgent task of the first plan. The methodology of the study was based on a comparative analysis of existing ratings and indices, as well as on the conducted sociological research to identify problematic components in the political image of Russia. Results. Regression dependencies were obtained and the final table of attitudes to image from demographic and social groups, as well as from parties of various political persuasions. Conclusions and recommendations. Taking into account the empirical data obtained, on the basis of the theoretical and methodological approach used, practical recommendations were developed to improve the modern political image of Russia in Western Europe and the USA, in the CIS countries, within Russia.

Keywords: political image, image factors, image of Russia, CIS, Western Europe and the USA, attitude of Russians, ratings, regression dependencies, political parties.

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