UDC: 316.353

Annotation. The world is currently experiencing a COVID-19 pandemic. Although 7 different vaccines have been developed so far, the rate of vaccination in some countries, including Russia, remains low. There is a real division in society between opponents and supporters of vaccination. At the same time, the media, which has become the main platform for both sides to speak out, can become an instrument of discrimination. The purpose of this study is to analyze the anti-vaccine image created by the media at this time, based on the results of a sociological survey. The study was conducted by content analysis method during the period of social restrictions imposed by the state authorities in connection with the new coronavirus infection by content analysis method. The content analysis form included semantic units associated with the word “anti-vaccination”.The novelty of the study is as follows. It was determined that there were many more mentions of anti-vaccinationists in 2020 and 2021 than in 2018. It was recorded that the most common semantic units were “anti-vaccinationist”, “anti-vaxxer” and “anti-vaccinator”. There are more women authors covering this topic than men. It is revealed that the predominant number of authors are columnists, followed by non-professional journalists. The authors associate the prospects for further research with sociological monitoring, the possibilities of which will allow us to study the dynamics of the number of anti-vaccinators, as well as their moods.

Keywords: vaccination, medicine, media, infection, anti-vaccinationist.

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